Marketing
Marketing is an essential part of our business strategy, with customer-centric thinking as a key driver of impact.
Marketing is an essential part of our business strategy, with customer-centric thinking as a key driver of impact.
Our internal marketing department comprises a team of creatives that is continuously committed to the company's progress. We go to great lengths to help our brands, departments and customers grow. With well thought-out strategies, efficient marketing and innovative technology. Through all channels, online and offline.
From working out creative campaigns to setting up an e-learning program, taking advantage of sponsorship opportunities, designing POS materials, writing the right copy, taking photos, creating visuals, managing social media, developing newsletters, designing product packaging, etc. We create marketing materials that generate impact. Our goal? To increase brand awareness, to market our brands in the right way and above all: to support our dealers in the right way and boost their business.
Did you know that we are an official partner of the Soudal-Quickstep team since 2022? We are proud to partner up with the most successful and therefore most visible UCI cycling team in the world and to have our logo prominently displayed on the athlete's shoulders. In addition, we also support each member of the team, including 31 riders and 53 staff members, with our professional and medical footwear.
Organizing is also right up our alley. Whether it's about the complete decoration of our own showrooms, designing trade fair booths or setting up internal and external events. You ask, we deliver.
We are present on marketplaces such as Amazon, Decathlon and many more. Both in the EU and US. And this marketplace story is still in full expansion. All marketplace management is done in-house. From delivering copy and visuals to research of the potential for new products, CPC advertising and setting up and running new accounts: we manage all accounts from A to Z.
